Growth
DGK Construction Ltd rely on their good name, quality of workmanship and their ability to create added value to their client, which generates further work with the same clients.
However, this does not usually generate growth in the company as the said clients tend to issue tenders of a similar size each time. Having said that, developers and venture capitalists will always look to invest in a company showing steady and strategic growth.
The word " steady " is very important to us, as we are a relatively small company in the construction world and we like to carefully monitor everything that leads to profit and growth.
Ideally we wish to generate growth in our carpentry and building extensions. We would like to think this is a good niche market that we can explore. We will have a strategy for this growth, see next paragraph, as we do not like surprises.
We can generate growth by advertising the business by word of mouth, social networking, partnering and marketing.
The three main issues we are working on are:
Website
First on the list is a great looking and fast CMS. Authorised people in the company can quickly keep the site up to date. This is proven to be the best marketing tool even in front of social media.
SEO
We are committed to working with a web developer who will manage the SEO ( search engine optimisation. )
This will be checked by Google Analytics and Quantcast and a monthly report will be issued to the Directors who will instigate any action necessary that is shown by the report.
Pay Per Click
If our ranking reaches a high level but very few leads have been generated we will look into the use of Google Ads and social media where cost is defined by the adverts click through rate. An account with Facebook and Twitter may then be sought.